Businesspeople need to be more aware of the power of both social media and traditional media and ensure they have new strategies in place for handling the media. That was the message that Roz Morris, Managing Director of TV News London, gave to members of PWI, Professional Women International, a leading women's network in Brussels.
Speaking at the recent PWI lunch in the Vert de Gris Restaurant in Brussels city centre, Roz, pictured (left) with Cristina Vicini, the President of PWI, outlined the ways that all types of media are now working across all platforms and are all aiming to provide news anytime and anywhere. In this context, businesspeople need media and presentation training more than ever as the access and demands of all types of media are expanding vastly.
As Twitter reaches five years old and claims 200 million users, with, according to its founder, a target of a billion users by the end of 2013, which is less than 2 years away, Roz informed her audience of the growing power that the social media provides to it users, why businesses need to be fully aware of this, and how they should handle the new world created by Twitter, LinkedIn and other social media, all of which are used by traditional media such as print, radio and TV. As the BBC reported during the demonstrations in Egypt, the words of one protester summed up today's media world: "We are all journalists now."
Professional Women International was founded 20 years ago for international businesswomen based in Brussels and meets every month to hear prestigious speakers on current business topics.
22 March 2011