Now that ‘Bliss’, the monthly magazine for teenage girls, is closing after 19 years of publication, the debate is on as to whether many more magazines face being killed off by the availability of free internet content.
TV News London’s media relations expert and writing skills trainer, Marina Gask, a former editor of the teenage magazine ‘Sugar’, told BBC Radio 4’s Today Programme that the decline of magazines aimed at teenage girls, is due to the internet and technology opening up a "whole world of possibilities" and making printed magazines feel slow and tame.
Marina worked on the launch of ‘Sugar’, which closed in 2011, when it started 20 years ago, and she pointed out that the world has changed a lot since then because girls are no longer reliant on magazines for information about their idols.
“Why would you buy Bliss to find out about One Direction when you can tweet Harry yourself or go on the One Direction website and find out about them immediately? You don’t need to wait a month to buy ‘Bliss’ magazine ” she pointed out.
She added that, although there are now a lot of teenage websites, “The problem is that social media is also fuelling teen unhappiness and some would say a rise in teen suicides because it gives them information but it’s not their friend.”
Daisy Buchanan, a former feature writer at ‘Bliss’ for four years, praised some of the online alternatives, admitting that they "get the tone we wanted to achieve" at the magazine.
You can hear the Today programme discussion here.
06 June 2014