Big Tenant Survey Goes Nationwide

TV News London secured coverage throughout the UK for The Big Tenant Survey - the first ever nationwide survey of the views of tenants in social housing. The Big Tenant Survey revealed that a big majority of tenants in council and housing association accommodation are dissatisfied with their landlords.  

Only one in three tenants feel that their social housing landlords listen to them and even fewer believe their landlord cares about them or their family. Half of those responding to the survey  would not recommend their landlord to a friend or relative. The most dissatisfied tenants are in London, closely followed by tenants in  Northern Ireland

These are just some of the findings of the first ever Big Tenant Survey conducted by Spike Marketing for Housing Partners, who run the HomeSwapper and Home Hunt websites. More than 61,000 social housing tenants renting from more than 1,400 different landlords in England, Wales, Scotland and Northern Ireland, took part in the survey. 

Richard Blundell, CEO of Housing Partners gave two live radio interviews to BBC London 94.9. He was live on the Breakfast Show with Penny Smith and Nick Godwin and The Big Tenant Survey featured in BBC London 94.9 News bulletins for 7 hours from 0600 to 1330.  Three days later he was live on air with Vanessa Feltz talking about the Survey and other housing issues on her show for BBC Radio London.

In addition, he was interviewed for Voice of Russia which reaches a worldwide radio audience of more than a hundred million and he was interviewed live on London Live, London’s only 24 hour TV news channel.

Newspaper coverage included The Birmingham Mail,  Liverpool Echo, Sunderland Echo, Washington Star (Tyne and Wear), Belfast Telegraph, Belfast Newsletter, Express and Star (Wolverhampton), The Daily Record (Scotland), The Press and Journal (Aberdeen) and more than 20 other local newspapers.

Online coverage included – Guardian Online, Mail Online, MSN News, Yahoo News, Wales Online and Inside Housing.

Housing Partners intends to run the Big Tenant Survey as an annual event to provide both a voice for social housing tenants and information for their landlords.

“We are delighted that TV News London has helped Housing Partners to achieve a breakthrough onto the national stage with their media campaign which has already begun to establish us as social housing experts”, says Richard Blundell, CEO of Housing Partners.

“We know that in the past it has been hard to hear tenants’ voices from across the country, but our first Big Tenant Survey gives our sector valuable insight. It provides a more comprehensive picture of what tenants think about their landlords, their homes and the Government’s welfare reforms. 

“The survey also provides vital information that can help Landlords avoid the business risks presented with tenants falling into arrears and we look forward to sharing the deeper findings with our landlord partners.”

Housing Partners holds the UK’s largest database of social housing tenants. The Big Tenant Survey is intended to be an annual event providing a window into the world of social housing tenants, whose views have until now being largely ignored in the ongoing UK debate about housing benefits, Universal Credit, and housing shortages. More than 5 million UK households live in social housing; 17% of all UK homes.

The Big Tenant Survey -  Published 01 September 2014.

Contact Roz Morris at TV News London for more information on our press and broadcast PR services. 


Published 15 September 2014