“My new book The Visual Revolution Guidebook is for anyone who wants to develop their visual media skills. You don’t need to read this book in any particular order. Each chapter deals with the different challenges and demands created by the visual economy!”
In this book you’ll learn:
- How to make impactful videos on your phone
- Looking professional online for meetings, presentations and interviews
- Why appearance matters
- Making the most of your presentations
- How to appear confident in media interviews
- How to handle difficult questions
- How to handle documentary interviews
- The power of podcasting
- Building your profile online using free or inexpensive media
- A glimpse into the metaverse
- The future of the visual economy
What is the visual economy?
It’s what we are all living in right now. Until the start of the 21st century, reading and writing dominated professional communications in industrialised societies. But now, businesses, governments, police forces, terrorist groups and even the British royal family make announcements in videos on social media. New developments in leisure and communications like the growth of gaming and the metaverse are visual and there have never been so many tools available for creating visually appealing graphic designs for presentations and marketing. We are in the middle of a visual revolution which demands new skills from everyone in business and professional life.
Why I've written this book
I’m passionate about clear communication, looking professional and levelling the playing field to help people from all walks of life do their best in the visual economy. As a broadcaster, writer and media trainer with many years of experience, I want to share my knowledge of the skills you need to succeed in the visual economy. Visual media skills are now regular business skills, and this book will help you to develop yours. So, let’s get started.
Why it pays to take the visual economy seriously
Like it or not, we’re all living in a visual economy. Until the start of the 21st century, reading and writing dominated professional communications in industrialised societies. But now, businesses, governments, police forces, terrorist groups and even the British royal family make announcements in videos on social media. New developments in leisure and communications such as the growth of gaming and the metaverse are visual and there have never been so many tools available for creating visually appealing graphic designs for presentations and marketing. We are in the middle of a visual revolution which demands new skills from everyone in business and professional life. It was the invention of writing thousands of years ago and subsequently of printing several hundred years ago that created the text economy – but now we’re rapidly moving away from the domination of text in everyday communications.
The introduction of universal education for children and the reduction of illiteracy in Europe in the 19th century was a response to the need for literate workers to be the clerks who provided the administration for businesses and governments. Until relatively recently, passing written exams with neat handwriting was seen as essential for career success. These days, reading and writing skills are no longer enough: visual literacy is equally important.
About the author:
Roz Morris – Media & Presentation Trainer, Managing Director TV News London
Roz Morris’s journey in journalism began at Oxford University, where her interest was ignited by the student newspaper. Her prolific writing led to offers from three prestigious journalist training schemes, which ultimately led her to The Guardian newspaper as the northeast of England correspondent.
Later transitioning to The Observer, she then ventured into broadcasting as a reporter for BBC Radio 4’s World at One and PM daily news programmes. Roz’s varied media career continued to develop with roles such as a BBC Scotland correspondent, ITV newsreader and presenter, as well as through freelancing roles for the BBC, ITV and national radio alongside feature writing for publications such as The Guardian, Daily Telegraph and Evening Standard.
Roz’s accidental move into media training soon evolved into a passion. After a stint of teaching radio journalism ignited her love for teaching and training, she founded her own media training company, TV News London Ltd, where she leverages her decades of journalistic, media and training expertise to empower countless individuals in mastering the complex challenges of the visual economy.
