How to be a Successful Media Spokesperson | for Beginners
TV News London’s how to be a successful media spokesperson for beginners training will equip you with the confidence to be able to deliver effective radio and television interviews.
This one day training course is invaluable for people with little or no experience of media interviews, the main emphasis of exercises are tailored to your organisation and current issues. It is practical and includes ‘as for real’ situations with working journalists. The result? You leave fully prepared to meet the media.
Course Overview and FAQ
Training options
How to be a Successful Media Spokesperson for Beginners media training course is aimed at people who have little or no experience of TV and radio interviews.
The main emphasis of this one day course is practical, including interviews with real journalists.
The subject and specific questions are directly related to your organisation and to real current issues relevant to your field. All interviews are played back so that we can help you see and hear opportunities for improvement. You leave fully prepared to meet the media.
- Background briefings on broadcast interviewing, the demands of radio and television news and guidelines to broadcast news selection.
- The Mechanics of TV and Radio News.
- How to take advantage of broadcasting opportunities.
- TV and Radio interviews: effective techniques
- How to prepare and deliver credible and authoritative interviews.
- Advice on voice, performance, pace, style and projection.
- Gain Radio and Television interview experience ‘as for real’ in a radio and television studio.
- TV interviews – interview preparation – Do’s and don’ts for TV studios.
- Interviews face to face and direct to camera
- Interviews sitting down and standing up – indoors and outdoors
- How to craft your quote for TV news reports and how to talk to the camera while standing up
- Professional advice on make-up, style, and grooming for television from a Television Make-up Artist.
After undertaking this training you will leave fully prepared to meet the media.
- You will be confident and able to deliver effective radio and television interviews.
- You will have gained essential television and radio interview experience ‘as for real’ with studio interviews and location interviews
- You will have expert insider guidance on techniques for preparation and delivery of effective broadcast interviews
Before the course:
We need you to provide information on two current topics that you wish to be interviewed about on radio and television during the course.
Background information can include internal briefings, press releases and/or press cuttings. You will be interviewed as though these are real news stories happening on the day of the course.
Part of the course will be delivered in a meeting room briefing giving you a Broadcast Media Overview. This will cover:
- The Mechanics of TV and Radio News.
- How to take advantage of broadcasting opportunities.
- TV and Radio interviews: effective techniques –
- How to prepare and deliver credible and authoritative interviews.
- Advice on voice, performance, pace, style and projection.
You will then be given practical Radio and TV interview exercises to do ‘as for real’ and then these will be reviewed and critiqued.
You will cover Radio interviews in the morning and TV interviews in the afternoon. These will be recorded in the radio studio and TV studio.
There will be breaks between practical exercises and a sandwich lunch break in the room.
Please wear something you would wear if you were going to be interviewed on TV or Radio. Dressing down is not appropriate for this course.
Please avoid any shirts/ blouses with stripes as this causes cameras to strobe.
Also avoid any earrings and large jewellery
Feel free to bring different jackets/blazers with you to try.
Depending on your choice this training course will take place at a training TV & Radio studio in London or at your office premises. There is also an online option if you prefer.
After the training course we will follow up with the following actions:
- You will be given a TV News London Top Tips Card – all the advice you need on a wallet sized card
- Each participant is provided with recordings of their interviews
- Follow-up Report – Each person taking this course receives an individual follow-up report detailing strengths and points to watch as well as advice for the future
For best results this course is usually run at tv and radio studios as a full day. The following options are available:
- Full or half day group session at TV studios in London
- Full or half day group session onsite at your premises
- Half day session online via Zoom or Teams
- Webinar or online workshop
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Testimonials
“I found the course both interesting and useful. The training provided insight into how an organisation’s spokesperson is perceived in the media and provided the skills needed to maximise media opportunities effectively. The opportunity to practice these skills in a realistic environment was particularly valuable.”
CHIEF EXECUTIVE - British Dyslexia Association
“We have been extremely impressed by the professional quality of the training provided by TV News London to our media spokespeople, particularly the high level of personal tuition and feedback. As a result, we have complete confidence to face the media and get our message across effectively.”
CHIEF EXECUTIVE Confederation of Passenger and Transport
“A very helpful day and great to have so many chances to practise. Very good to think about how to simplify the message and hit key points.”