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Working in Africa with the world’s largest NGO

Our media awareness expert, Malcolm Douglas has been working in Kenya with Brac, the world’s largest NGO, assisting with building up media training and PR skills for their communications people working in Africa. 

Brac, which continues to work in Bangladesh, where it was founded just over 50 years ago, works in 7 African countries, Kenya, Uganda, Ethiopia, Liberia, Rwanda, Sierra Leone and South Sudan, providing assistance including microfinance and literacy schemes helping thousands of people out of extreme poverty and into employment.

“It’s been an amazing experience to hear first-hand about Brac’s work in Africa” Malcolm says. “Finding out more about the many exciting projects they are running and the challenges they face, both practically and in managing media coverage, has been very interesting and thought-provoking.”

This was a first visit to Kenya for Malcolm, who has previously visited Liberia, Sierra Leone, Mozambique and Ethiopia as part of our work with Save the Children.

You can read more about Brac here:  
BRAC: Creating opportunities for people to realise potential