By Roz Morris, Managing Director, TV News London Ltd
Recently a number of clients have come to us asking for media interview training after they have received invitations to give broadcast interviews, but they have (reluctantly) turned down these opportunities.
This has been very disappointing, and they don’t want this to happen again in future, so they have come to us to solve this problem for them.
The media is now a 24 hour global business, and potential spokespeople are worried that without media training and guidance from media professionals like TV News London they will not do their best under the tough spotlight that a media interview provides.
In my experience of providing media interview training for the past 30 years, the biggest worries people have about giving media interviews are not knowing how to answer every possible factual question and not knowing how to handle difficult questions.
People worry a lot about not knowing what to say and the risk of looking and sounding stupid.
This puts them off the entire idea of doing a media interview and so they refuse all requests to give up their time to take on interviews.
Plus, they also fear the possible additional pressures from potential social media criticism if they make mistakes.
They are quite right to be cautious about taking on broadcast media interviews if they have had no advice on how these interviews work.
But turning down media interview requests can be costly
Your organisation will miss out on important marketing and PR opportunities, which competitors can take advantage of, and all simply because you have not selected and trained some of your people to represent you as spokespeople.
Our clients tell us our media interview training with its 5 point plan for success helps them to practise and deliver effective media interviews every time.
Always allocate time for practising your media interviews
Preparation is the key to success in media interviews, and our media training will show you how to do this.
As well as giving you as-for-real media interview practice with expert media trainers, and recordings of your interviews, we provide you with a broadcast interview preparation plan and our exclusive TV News London card with Top Tips for TV and Radio Interviews.
Media training has other benefits too.
Our clients also tell us that our bespoke media training helps them to be more confident and effective when presenting at meetings and conferences and answering questions from the audience.
Do you want wider recognition for your work but you’re unsure about giving broadcast interviews or speaking in promotional videos?
Talk to us at TV News London here and find out how to take on media interviews with confidence because you know how to prepare thoroughly and deliver your messages clearly and concisely every time.
You can find more expert advice on handling media interviews professionally in my book The Visual Revolution Guidebook
