By Roz Morris, Managing Director, TV News London Ltd
In an increasingly uncertain world more and more businesses and organisations are realising that they need to practise what they will tell the media when a crisis hits.
It’s not enough to work just on realistic crisis management scenarios
Whether you are dealing with accidents or unexpected deaths or food poisoning or product problems or (increasingly) hacking and cyber security, deciding what to say and how to handle challenging media demands for statements and interviews calls for thorough preparation.
This is not something that can be safely worked out from scratch when you’re in the midst of a crisis.
As one client told me: “I just didn’t understand how hard it is to comment publicly on a crisis topic until I practised this with TV News London.”
Crisis management planning always needs to go hand in hand with crisis media management planning
If this is not done, social media can ensure that any mistakes, or easily misinterpreted statements, can go around the world in seconds.
Seizing control of the narrative for a difficult situation has never been more vitally important.
Do you know what your organisation will do and say when troubles come to your door?
Contact me at TV News London to talk about your crisis media interview training. We have trained hundreds of spokespeople in the secrets of successful media interviews during a crisis.
